How do we transform CLOTHES into a LOOK?

On Instagram a few weeks ago, I talked about a sort of bitchy moment that I had with a client/friend. We were talking about one of my client’s friends who she wanted me to work with, and she was explaining that no matter what her friend wears, it always feels like the clothes are wearing her, and it never really looks “cool.” She went on to say—she has all the “right” pieces, great brands, she is a beautiful person, but somehow when she puts it on, it doesn’t feel genuine or it looks a bit… basic.