MOTHER MERMAID

Forecasting trends and what that means / how it helps build your own fashion lore.

As someone who spends her days chatting with women about their wardrobes and wardrobe aspirations, I am lucky enough to have an insider’s look at what people are feeling and craving for a new season. It is usually pretty easy for me to sense the shopping trends and patterns based on these hour-long conversations—of which I have about 20 a week. I listen…